AdWords Keyword Planner

AdWords keyword Planner

AdWords keyword Planner

Key words.

Whenever type anything on Google is shows us so many result at a same time . Some are related to our queries and some are not…
So those which connent many more active results and at the same time have a big search ( AdWords keyword Planner )
History is considered as ab KeyWord.

way to search keyword

Google always make sure that we should be updated with the growing market with all the algorithm updates they consistently keep rollin’ out, and for this the always focus on specific terms to be included know as keyword search( AdWords keyword Planner )

At present also, the basic needs for keyword research has stayed the same.

What is keyword research?

The actual terms which are used by users to search anything is know as Keyword and the process of finding and analyzing such terms is know as keyword research.The keywords search and it’s include in your content can help set up.your market strategy, and making your business grow.

Why is keyword research important?

We all know about Seo.of sites.and also about how Google’s is updating it’s seo working. So for that these keywords plays an most important role in ranking your site and making it more popular just by including some keywords in it.. Whether you have an analysed it properly or not in your content.( AdWords keyword Planner )

Just write a Little bit about it and that’s it.and also you don’t need to use keywords that exactly match a person’s search is no longer important as now it is not most important ranking factor in the eyes of an SEO professional.

That that doesn’t meant that the key words we are searching and using are not worth of it.
( AdWords keyword Planner )

In practical the Keyword research make you aware about the topics which are in trend among your audience by using appropriate seo tools.
You have to search topics which are in trends, the collect information about it and then you should use it to attract your customers and grow up your business.

Features To access Keyword Planner:

For accessing Keyword Planner the most important thing is your must be using your account in expert mode. Else You won’t be able to access Keyword Planner if you are using smart mode in your account.( AdWords keyword Planner )

All your account setup should be completed by entering your details and billing information and before creating a campaign. And still if in case you don’t want to invest money in it , you can also choose to pause your campaigns.

key benefits of Keywords planner :

The first thing is it helps you research keywords particulary suitable for your Search campaigns.

For growing up your business and reachability , You can use this free tool to find out many new keywords which are related to your business and you can also see estimates of thenumber of searches that keyword receive and what is the cost to target them.( AdWords keyword Planner )

The another way in which the Keyword Planner provides help in createing Search campaigns is by depth keyword research.

From this article you can sharpen your skills to find out the correct keyeord according to your business And content:

  1. Filter and classified by category:
    The user can easily filter their results to get a potentially better understanding of success of specific. Classified keyword ideas. Now dor editing filters, click the filter icon placed just above the table of result where Filter is written, and after that click on the filter you want to add in it.( AdWords keyword Planner )

The types of filter you can apply to filter results are keyword text, average or monthly searches, top search (low range), top serach (high range), competition with other keywords , organic impression , no of share, ad impression share, or you can also choose to exclude keywords already in your account.

The user can also refine their list using further sub categories related to their keyword ideas. For example, if your keyword categories is winter jacket , then it might show you result in colours of winter jacket.

In AdWords keyword planner All categories are selected by default. So to shorten your search results ,do uncheck the boxes which are placed just next to the categories that you don’t want in your list of keyword ideas.

  1. Narrow by serach location
    For such kind of things you must know how to use this process of target settings, for this let’s take an example. Like if you are a hotel owner and you have to attract your customers for your food so then you will find the food stuff popular among the peoples and then add them to your menu card with those keywords.. the user can edit the settingsas many time they want in the Targeting panel just above the graph to get more keyword ideas and also some kind of historical statistics for such a campaign.( AdWords keyword Planner )
    Now as For setting up address or your location for search go to Location settings then you have to Enter your desired location, which include countries name, territories, regions, and cities in that box. And After that proceed to Click on “Nearby” to get an most accurate ideas for the locations that you have searched for. And if you want to go for global reach remove any of locations entered in it. And by Doing so you will automatically set your targeting to “All locations.”
    Language preference settings: you have to Enter a language in the box or choose through the list of languages .
  2. Customization of date range :
    Mostly the festivals, holiday, or and other special event plays a important role in finding key word. So by paying attention to the calendar can be much more helpful if you’re running a seasonal terms or searching for keywords that are trending on Google Search at that particular time. And for not missing a special events, AdWords initiated date range feature which lets you adjust the date range in order to see search heavy trends over any particular date or time periods, and get suggestions for keywords that are more relevant during certain times of the year.
  3. Match seasonal trends
    Seasonal trends can be a good asset for you bussiness . For example Let’s say your business delivers flowers to shop . Now by Looking at your keyword search volume trends, you notice that your keywords were most popular in particular month of year that is February, the month of Valentine’s Day. You have to use the date range feature to get other keywords that has also been popular at that month. Now you have to do is Just click on the date field above the graph.
  4. Break down into segments
    For getting individual impact, breakdown you key words in parts, it can be done in certain ways like :
    Mobile trends :by Compareing all mobile trends to searches on all type of mobile devices.
    Breakdown by device: in this user can Break down their average monthly searches by computers, mobile devices or with full browsers device and tablets with full browsers.
    Breakdown by location: it can help you notifying you to See how many clicks your keywords get in each of your targeted locations.
    Note( AdWords keyword Planner )
    To obtain new keyword ideas generated from users whole website, and not just only from a particular single page you have entered, add it to the site land then verify your site. Now to manage your account you must verify your account ownership before it, After you add and verify your site, it can take up to a month to see keyword ideas generated from your whole website

Rajat Sharma

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